Leverage Your Distinctive Competence to Uncover Opportunities in the Ever-Changing Business Landscape

WHAT:  October CEO Workshop

WHEN: Tuesday October 14, 2014

WHERE:  Umpqua Bank, Bellevue

The location has changed to Umpqua Bank; 10885 NE 4th Street #100, Bellevue 98004

Make your company more market driven, uncover new market opportunities before your competitors, enable your company to diversify into new markets, add new products or services and gain market share. 

This workshop will provide you with a framework on how to identify potential market problems, use a company’s distinctive competence and knowledge of the competitive landscape to identify unmet market needs. 

Prepare for evolving customer needs and gear up for new competitors entering your market with alternative solutions.  Join us in October to find out how new markets and new product offerings can position your company on a strong pathway to future growth.

LUNCH

All who are attending the morning session are invited to join us for lunch. Please let Dave Shapiro or Michele Bosworth know if you are not able to attend lunch.

MEMBERS

Members arrive at 7:30am for breakfast and check-in. Please RSVP to Michele Bosworth by October 1, 2014 if you will be bringing employee guests.

MEMBER CANDIDATES

There will be CEO Potential Member Candidates joining us for this workshop.
Potential Member Candidates are invited to the workshop and lunch; 8:50 am - 1:00 pm.

EMPLOYEE GUESTS

Employee Guests are invited to attend the workshop and lunch; 8:50 am - 1:00 pm.

HOST

Tami Martin of Bluehawk Consulting

WHERE WE WILL MEET 

Umpqua Bank; 10885 NE 4th Street #100, Bellevue WA 98004

The Commercial Banking conference room is located on the 2nd floor

Parking:  There is parking in the building.  Enter the parking garage off 4th Street from either  the 108th entrance or the 110th entrance.  The conference is located on the 2nd floor.
The doors will be locked, ring the doorbell to be let in.  

Click HERE for a map and driving directions

TITLE OF WORKSHOP

Leverage Your Distinctive Competence to Uncover Opportunities in the Ever-Changing Business Landscape

AGENDA

Click HERE to view the Agenda.

QUESTIONS THE CEO SHOULD BE ASKING

• How can I increase my company’s competitive advantage? 

•  How can I build a better pipeline for new and innovative offerings to my current customers and existing target market?

• What opportunities should I pursue in other markets where I might have an advantage?

TAKEAWAYS

• Market Problems assessment process

• Competitive Landscape & Win/Loss Analysis templates

• Market Definition & Product Roadmap tools

PREPARATION

• Interview customers and prospects about their problems, challenges and decision making by using the Strategic Market Interview Questions Template.
• Strategic Market Interview Questions Template

As a reminder, please set aside some time prior to the October CEO Workshop to have conversations with a few customers and/or prospects using The Strategic Interview Questions Template.

This tool will help you gather information to better understand some of the business challenges your customers face and provide you with information to enable you to become more of a value-added partner.  Helping your customers be successful in their business, through providing services and products that meet their needs, will result in you becoming more successful in your business.

During this conversation you will gain a better understanding of customers’ needs and wants so you can identify ways to respond proactively to their needs and wants and serve them better. This insight will help you identify ways to work in partnership with them to meet their future needs and distinguish you from other suppliers that take their order and only talk with them when there is something to be sold. The strategic insights about the market, the views of customers and prospects will be useful for you to keep in mind during the October workshop discussion.

PRESENTERS

Elizabeth Andreini

As the President of Accelerate Marketing, LLC, Elizabeth Andreini, is the "secret weapon" CEOs turn to at key growth points when they need to transform marketing and product management to grow their customer base, increase revenue & scale their business. 

 In addition to providing experienced executive insight and guidance, Elizabeth often works as an interim CMO or VP to provide the hands-on leadership needed tore architect marketing and product management and improve execution from the inside.  

Elizabeth Andreini, founder & president of Accelerate Marketing, LLC Accelerate Marketing, LLC
206-769-3420 or elizabeth@accelerate-marketing.com
www.accelerate-marketing.com
Twitter: @acceler8mkting
LinkedIn: www.linkedin.com/in/elizabethandreini

Sue Sanford

Sue Sanford is a marketing management and strategy consultant with skill and a penchant for developing high performing teams. In her 25 plus years in marketing, she has launched dozens of B2B programs for Microsoft and other high-growth companies, and successfully managed campaigns with budgets of every shape and size. With her background in the high-tech, startup, non-profit, and educational sectors, Sue is well-versed in translating values to customers clearly and with meaning. And with her deep empathy and passion for building relationships, she is an inspired, innovative marketer and team leader. 

Sue Sanford, Principal Partner and Co-Founder, Upstart Group
sue@upstartgroup.com or 425-503-2600
www.upstartgroup.com

LinkedIn: www.linkedin.com/in/sanfordsue
Twitter: @UpstartGroupSea, @UpstartGroup